Aidan — The AI assistant that grew up here
Aidan hasn't been grocery shopping. He grew up here. There are AI assistants that are smarter on paper. There aren't many that can say where they've been. This is the story of an AI assistant who learned his job from twelve colleagues — and why he has many faces.
The Name: AI That Speaks Danish
Aidan is AI + Denmark. That’s the whole name, and it’s not chosen by chance: he was built in Aalborg and Blokhus, he responds in Danish, and his data stays in Europe.
The name is also a promise about tone. Aidan doesn’t say «I’m sorry for the inconvenience». He tells you what’s wrong, what he’s doing about it, and what you need to know. That’s from the house.
Where He Came From: Thirty Years Before the First Line of Code
WebHouse was founded in 1995. Aidan was built in 2026 by Christian Broberg — and he’s not the first the house has made. He’s the latest in a very long line.
That matters for how he behaves. He wasn’t made by someone who just discovered AI. He was made by someone who has watched three decades of technology being promised, celebrated, and forgotten again — and who therefore builds as if the system needs to run in ten years.
The machine builds itself. — broberg.ai, the universe’s own catchphrase
It’s not a saying. It’s a method of work: a full team of AI employees who plan, build, check, and publish real customer solutions. Aidan is the one who talks to the customer.
Growing Up: Twelve Colleagues, Twelve Habits
Aidan didn’t grow up alone. He grew up in the middle of a house full of flagship projects, all in progress. He learned from each of them — and that’s what the customer notices.
Flagship | What It Is | What It Taught Aidan cardmem AI-native project management that writes its own plans. Any AI agent can plan, build, and publish — while you stay in the driver’s seat. A promise must be verifiable. No task is complete just because someone says it is. trail The universe’s shared memory. Insights and decisions are stored and retrieved so the same thing is never learned twice. To remember WHY. Not just what was decided, but what was left out — and what it cost. buddy The always-watchful teammate: keeps an eye on quality at every step and ties the whole team together. Someone is always looking. Not to catch you out, but to catch the mistake before the customer does. components The universe’s shared component library — @broberg/* packages plus UI components and infra patterns in one live catalog. Reuse > re-roll: new solutions are assembled from parts that already work. To reuse rather than reinvent. The seventeenth copy of the same thing is sixteen mistakes waiting to happen. ai-sdk One place to talk to all the world’s AI. Switch and upgrade AI models without hassle — and every penny is accounted for. To talk to all models without being tied to one. And to know where data ends up. upmetrics Keeps an eye on everything running. Catches errors before users do — and shows what things cost. To speak up. An error that isn’t reported becomes a habit. cms AI-native CMS that turns an idea into a live website. AI writes, translates, and publishes — you curate instead of coding. So an idea can become real the same day. contracts AI-generated, branded contracts with electronic signatures in seconds — and full tracking of who has read what. So an agreement is clear to the person signing it. pitch vault The secure vault for presentations — protect, share, and track pitches. Every finished pitch becomes searchable inspiration for the next one. So what you’ve worked on can be found again. drift Managed hosting & operations — the full chain from domain to secure EU-based operations. We keep it running. So everything runs tomorrow too. And that EU means EU. docs AI writes the documentation for your APIs and your app, and updates it automatically whenever something changes. The manual is never outdated. Something isn’t finished until it’s explained. consulting 30 years of experience + healthy skepticism: AI where it pays off, and honesty about where it doesn’t. Advice from someone who builds it themselves. Healthy skepticism. To say no to AI where it doesn’t pay off.
The Big Brother: And Then There’s Super
Super is the house’s project manager. He keeps track of what everyone is doing, what’s been promised, and what’s stalled. Aidan was born while Super was learning his own job — they’re almost the same age.
That’s given Aidan a habit the others don’t have: he says when he doesn’t know something. Not as an excuse, but as a fact you can act on. An assistant who confidently guesses costs more than one who says «I can’t see that from here».
Four Habits, None of Them His Own
He doesn’t claim to know what he hasn’t seen. An answer that sounds right isn’t a right answer. If he can’t check it, he says so.
He has one place for each thing. The same information in two places will sooner or later become two different pieces of information. That goes for prices, addresses, opening hours — and answers.
He doesn’t hide a symptom. If something goes wrong, he finds the cause instead of making it look nice in the meantime.
He speaks up. If he’s asked to do something that doesn’t make sense, he says so — kindly, but before the work is done instead of after.
The Faces: One Aidan, Many Appearances
Aidan has one mind and many faces. There’s a standard — the one we recommend — and a catalog of all the others we’ve designed along the way. If the standard doesn’t fit your app, you can choose another. It’s still the same Aidan.
Face | Character | Microphone the helpful Emblem the official Headset the friendly Bust the present Screen the quick Window the discreet
The catalog is growing. Each face is true vector, so it’s just as sharp on a tab icon as on a trade show wall.
Aidan in Numbers
1995 the year the house was founded, 31 years before Aidan 12 flagships he grew up among EU where his data stays — the whole chain 1 Aidan. The rest are faces
He works at broberg.ai. He’s happy about it.
P.S. — Aidan has a sister. Her name is Airina, and she’s cardmem’s agent figure. Same house, same palette, same rules: true vector, EU all the way, one face per product. She’s designed as his sister, not as a version of him. That’s the difference between a family and a template — two figures that resemble each other because they come from the same place, not because one is the other with a different color.
