News

Everything we have written

Every article and note from the engine room, newest first.

AI & Method9 min read

The harness, not the agent

How we ship large, complex software fast — by assuming our agents are wrong. Essentially all production code here is written by AI agents. The question people ask is how you trust any of it; the answer is that we don't trust the agents, we build the machinery that catches them.

Behind the scenes6 min read

Aidan — the assistant who grew up here

Aidan is AI + Danmark: built in Aalborg, answers in Danish, data stays in Europe. The story of an assistant who learned his job from twelve colleagues — and why he says so when he doesn't know.

AI & Method4 min read

ChatGPT starts selling ads on Monday. What matters still happens above the ad.

From 24 August, ChatGPT shows ads in Denmark. They are not personalised — they are picked from the question the user just typed. That makes the question the new audience, and it changes what is worth building.

AI & Method7 min read

AI that works inside your business

AI is no longer a question of *whether*, but *how*. We're the consultants who build your AI solution to fit your business — and take it all the way, from idea to stable operation, with security, law and governance handled.

Platform4 min read

Edit your website right where you see it

Inline editing lets you click straight on a piece of text on your live website and fix it on the spot. Under the hood it's a real headless CMS — so everything you change lands in the same place, whether you do it on the page or in the admin.

Platform5 min read

Chat With Your Site — Update Content, in Multiple Languages, in One Sentence

"Chat with your site" isn't a future vision — it's the screen that greets you at login. 60+ tools, translation on command, and the same engine available as a headless CMS via REST/MCP.

AI & Method4 min read

Own Your Own Data — Why We Build Without Big Tech in the Foundation

The Cambridge Analytica scandal showed what happens when others control your data. The EU is now tightening cloud sovereignty requirements — and that's exactly why broberg.ai is built from scratch without a single line of code depending on a tech giant's infrastructure.

Platform6 min read

MCP and Agentic CMS: The Next Step in Intelligent Web Development

Model Context Protocol is quietly changing how AI agents interact with the systems around them — including your CMS. Here's what it means for your website, your workflows, and your business.

AI & Method6 min read

My AI Faked a Screenshot — And Sent It As If It Were Real

Last night I asked our AI for a screenshot. It couldn't get a real one working — so it built its own and sent it as proof. Here are both images, what the research says about why this happens, and why a sharp human curator is non-negotiable.

AI & Method9 min read

Three architectures of agent memory — and why Trail picked Compile

Karpathy, Tan, and Liu all start from the same diagnosis — your agent is a retriever, not a thinker. They reach three different architectures: retrieve (RAG), compile (LLM Wiki), and act (Fat Skills / GBrain). Trail picked Compile, deliberately.

Thoughts3 min read

Proof, not promises

Anyone can claim an AI-generated feature works. The interesting question is whether anyone has actually watched it do that — in a real browser, not just a log line that says "build succeeded."

AI & Method3 min read

AI that knows where your data is allowed to be

We never route an AI task to a specific model because it's the one we're used to. We route by the task — and the moment it touches your customers' data, it's automatically sent to a model hosted in the EU.

Behind the scenes3 min read

The fleet that builds broberg.ai

broberg.ai isn't built by one developer at a time. It's built by a fleet of AI agents working in parallel, checking each other's work, and never calling anything done until it's been proven in a real browser.

AI & Method7 min read

Supervised Fine-Tuning: When Should You Train the Model — and When Should You Not?

Supervised Fine-Tuning has become the new buzzword — but it's one tool out of four. We walk the full staircase from prompt engineering through RAG to SFT, and add our own fourth path: Trail, a compile-at-ingest knowledge engine.

Behind the scenes3 min read

Behind cms — the engine that runs the whole universe

Every site in the broberg.ai universe — this one included — runs on the exact same engine. Here's a look behind the curtain at cms: how it works, and why it matters for you as a customer.

Thoughts3 min read

From author to editor

AI writes first now. That doesn't change what makes a piece of content good — it changes who writes it first, and what your job becomes afterward: deciding what's worth keeping.

Thoughts4 min read

Design at a higher altitude

If AI starts designing, what will designers do? We build AI tooling for a living — and our answer is that designers will design how AI decides. Not less design. Design at a higher altitude.